Letter to Our Customer_ NEEASAE ( Nasr Electric and Electronic Apparatus ): An Egyptian manufacturer of light bulbs, lamps ( flourescent and normal ) , refrigerators, washing machines and televisions.

COMPANY PROFILE
Historical Overview
Strategic Direction
Organizational Structure

FACTORIES
Glass
GLS Lamps
Fluorescent Lamps
Quality Assurance

CONTACT
Contact Information
Form to E-mail

Dear Customer
2300 workers in NEEASAE dedicate all their time and effort to find ways and means to maximize the value you get by being our customer .
Having defined this value by the ratio between the utility you perceive from our products and services divided by the price you pay for them, we thus concentrate our efforts to:

I- Maximize utility by offering :

Best Quality in market;

Best product range and development;

Compliance to safety and Environment;

Prompt delivery and proximity;

After sales service.

II- Minimize our costs to give you the best price.

These attributes are continuously bench-marked and upgraded to ensure for you the first place that you deserve as our customer .
Shared strategic vision, leader ship, team work, process management for improvement, re_engineering, and continuos learning; are well instituted in our organization to achieve what you expect from us .
Your trust, loyalty and encouragement feed back and partnership is our biggest asset and our driving force that

Chairman & Managing Director
Eng. Sohair Reyad