HOME

COMPANY PROFILE
  Historical Overview
  Strategic Direction
  Organizational Structure

FACTORIES
  Glass
  GLS Lamps 
  Fluorescent Lamps
   Quality Assurance

BRANDNAMES
  Neeasae
  Crompton
  Aton

 

CONTACT
  Contact Information
  Form to E-mail

• Mission Statement
• Business Scope
• Business Objectives

Mission Statement

Being in the Egyptian Market from 1960, as leader for manufacturing GLS and TL, T.L.D.,  NEEASAE the 100% governmental company has a unique situation. NEEASAE should continue its role in the Egyptian economy to set the National standard for industry in quality and service to achieve and surpass customer satisfaction. Realizing the new driving forces for globalization, technology, NEEASAE strive to be an active player in the regional and international market .

As a responsible organization, it adopt T.Q.M as a vehicle for continuos improvement ISO 9000 and 14000 are adopted, the Malcom Baldrige quality standards is the organization focus .

Business Scope

The business scope of NEEASAE is the production and marketing of :-

I. Lighting

GLS (General Lighting Service) lamps; TL/T.L.D. ( Tubular fluorescent ) lamps;

Although NEEASAE is the biggest Lighting manufacturer in Egypt and Middle East, and in spite of high market growth in Egypt, NEEASAE put in its priorities to increase its presence in the regional and international markets.

By applying modern value maximization techniques to increase its competitiveness, NEEASAE developed strategic alliance with top multinational for technical assistance and know-how transfer, Suppliers partnership and trade mark licenses.

Business Objectives

• Increase Market Share ( Domestic - International )
• Increase Market Reach
• Continuos Improvement CPK>1.5
• ROI > 20%